Asked by

Quincy James
on Dec 14, 2024

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In terms of product characteristics, the greater the risk, the greater the need for ________ as a key element of the promotional mix.

A) advertising
B) personal selling
C) sales promotion
D) publicity
E) public relations

Promotional Mix

The combination of marketing communication tools, including advertising, sales promotion, public relations, personal selling, and direct marketing, used to reach target audiences and achieve marketing objectives.

Greater Risk

Refers to scenarios with a higher level of exposure to danger, harm, or loss.

Personal Selling

A direct form of marketing in which sales representatives personally meet with potential customers to promote and sell products or services.

  • Acquire knowledge of the principal attributes that determine the promotional mix choices.
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Lavesh AppiahDec 15, 2024
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