In Scenario 3-1, besides providing her customers with the best service possible, Betty is also interested in the rest of their trip. Which level of the social responsibility pyramid addresses this aspect of her business?

A) economic responsibility
B) legal obligations
C) ethical responsibility
D) philanthropic goodwill

Social Responsibility Pyramid

A concept that businesses are accountable to society and should act in a manner that benefits society at large, beyond their own interests.

Ethical Responsibility

The duty to make decisions and conduct oneself in a way that is fair, honest, and respects the rights and dignity of all stakeholders.

Philanthropic Goodwill

The positive reputation and brand value that an organization gains through its charitable actions and contributions to society.