Asked by
Shaina Kaushal
on Dec 09, 2024
Verified
In Scenario 12-2, Kathy feels that her competitive advantage will be very clear to her customers in a short time period. Her unique merchandise will soon draw in a loyal customer base. If this is true, which of the following locations may work for her?
A) central business district
B) shopping center
C) stand-alone location
D) franchise
Competitive Advantage
A unique attribute or condition that allows an entity to outperform its competitors.
Unique Merchandise
Products that are distinctive in design, function, or appeal, setting them apart from common or standard items.
Loyal Customer Base
A group of repeat customers who consistently prefer a particular brand or product over competitors.
- Realize the fundamental importance of choosing a location for strategic business operations.
- Identify the significance of competition and consumer demographics in the choice of a business location.
Verified Answer
MW
Learning Objectives
- Realize the fundamental importance of choosing a location for strategic business operations.
- Identify the significance of competition and consumer demographics in the choice of a business location.