In order to use the Implicit Associate Test to measure ageism, you would need to have subjects __________.

A) generate positive and negative words in response to old and young faces
B) try to learn different associations between positive and negative words and old and young faces
C) respond to a questionnaire on attitudes toward the elderly
D) try to learn different associations between black and white faces and old and young faces

Question

Jashan Kalra · Accepted Answer

Final Answer : B, Explanation :  The Implicit Associate Test is designed to measure the strength of automatic associations between mental representations of objects in memory. In an ageism version of the test, participants would be required to categorize positive and negative words while also categorizing old and young faces. The test measures the strength of the association between the two categorizations, which reflects age bias. Therefore, generating positive and negative words or responding to a questionnaire on attitudes toward the elderly (choices A and C) would not provide the necessary data. Learning different associations between black and white faces and old and young faces (choice D) would be measuring an entirely different variable of bias.

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