In a continuous replenishment program,the wholesaler or manufacturer replenishes a retailer regularly based on

A) the POS data of the wholesaler.
B) the forecast of the retailer.
C) the POS data of the retailer.
D) the forecast of the manufacturer.

Continuous Replenishment Program

A supply chain initiative where products are continuously supplied to match customer demands without the need for frequent reordering.

POS Data

Information collected from Point of Sale systems, detailing sales transactions, product movement, and customer purchases.