If you purchase a notebook computer from Dell, you will note several brand insignias on the outside, such as Dell, Intel, and Microsoft Windows. What type of branding strategy does this example represent?

A) co-branding
B) brand licensing
C) co-marketing
D) brand affinity
E) brand collaboration

Co-branding

A marketing partnership between two or more companies where their products or services are combined and marketed under joint branding.

Brand Licensing

The agreement that allows one company to use another's brand name, trademark, or intellectual property for a fee, expanding brand presence and generating revenue.