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Robert Cabrera
on Oct 22, 2024

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If there are many competitors and the barriers to entry are low, the

A) industry is attractive.
B) industry is unattractive.
C) customers have low bargaining power.
D) industry is mature.
E) industry is not mature.

Barriers to Entry

Obstacles that make it difficult for a new competitor to enter a market.

Mature Industry

An industry that has experienced long-term growth and is characterized by stability, a slow rate of growth, and fewer opportunities for new entrants.

  • Assess market desirability and the variables affecting it, such as impediments to market entry, the dominance of suppliers, and competitive products.
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RJ
Rebecca JönssonOct 24, 2024
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