Asked by
Kimberly Ricks
on Nov 23, 2024Verified
If Harley-Davidson only produces enough motorcycles to satisfy 70% of market demand, they are appealing to a psychological principle known as:
A) scarcity.
B) denial.
C) authority.
D) consensus.
Scarcity
A situation in which resources or goods are limited in availability, leading to increased value and demand.
Psychological Principle
Fundamental concepts or assumptions in psychology that explain behaviors, thoughts, and emotions.
- Explain the influence of scarcity and the martyrdom effect on the psychology of consumers.
Verified Answer
LK
Learning Objectives
- Explain the influence of scarcity and the martyrdom effect on the psychology of consumers.