If a firm is facing elastic demand, then the firm should decrease price to increase revenue.

Elastic Demand

A scenario in which the need for a product or service drastically shifts due to variations in its cost.

Increase Revenue

Increasing revenue refers to actions or strategies aimed at raising the total amount of money generated from sales of goods or services.

Firm

A business organization, such as a corporation or partnership, that sells goods or services in exchange for money.