Hunter offers financial counseling and management on a fee-only basis. She has found that different customers are willing to pay different rates for her services. This shows that her pricing decisions should depend primarily on

A) choosing an average price that she will charge all her clients.
B) changes in technology allowing consumers to manage their own affairs.
C) how different customers perceive the value of her services.
D) changes in the economy.
E) how much her competitors charge for similar services.

Question

Madison Thony · Accepted Answer

Final Answer : C, Explanation :  Hunter should base her pricing decisions on how different customers perceive the value of her services. Since her customers are willing to pay different rates, this indicates that their perceived value of her services varies. Therefore, Hunter should consider the unique needs and expectations of each customer when setting her fees in order to maximize the value they receive and optimize her revenue.

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