Healthy Home Inc. is a newly established organization which manufactures home appliances. The company is in the process of selecting the locations for its production facilities and an appropriate manufacturing technology. This information indicates that the company is developing its ___ strategy.

A) contingency
B) competitive
C) business-level
D) marketing
E) tactical

Business-Level Strategy

A plan that outlines how a company will compete in a particular market, including choices about product and service offerings.

Competitive Strategy

A plan of action designed to achieve a sustainable advantage over competitors, through understanding and responding to competitive forces.

Contingency Strategy

A plan prepared to address specific unforeseen events or situations that may impact the organization.