Asked by
edison nwobi
on Dec 14, 2024
Verified
Gross rating points (GRPs) are determined by the formula
A) reach multiplied by frequency.
B) reach multiplied by rating.
C) cost multiplied by frequency.
D) cost divided by reach.
E) cost divided by audience size times 1000.
GRPs
Gross Rating Points, a measure in advertising that represents the percentage of the target audience reached multiplied by the frequency of exposure.
Reach
In marketing, the total number of individuals exposed to a particular advertisement or campaign over a specific period of time.
- Absorb understanding about the measures critical to advertising success, including reach, frequency, gross rating points, and CPM.
Verified Answer
SC
Learning Objectives
- Absorb understanding about the measures critical to advertising success, including reach, frequency, gross rating points, and CPM.