Getting to know the other party and understanding similarities and differences represents what key step in the negotiation process:

A) preparation
B) information gathering
C) relationship building
D) information using
E) None of the above

Negotiation Process

The sequence of actions or steps taken to discuss and come to a mutual agreement on a matter between two or more parties.

Relationship Building

The process of developing and maintaining connections, rapport, and mutual understanding with others, often considered essential in personal and professional settings.