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Frerero Global has chosen to use a multidomestic strategy when entering the international market. Which of the following statements is true of Frerero Global in this context?
A) It achieves integration through decisions made by its headquarters.
B) It exploits the cost advantage of performing each stage in its value chain at the lowest cost for that activity.
C) It pursues a cost-leadership strategy at the global level.
D) It can respond to the differentiated needs and preferences of customers in each of the countries where it operates.
Multidomestic Strategy
A marketing strategy where a company customizes its product offerings and marketing approach to suit different national conditions and preferences.
Differentiated Needs
The concept that individuals or groups have unique requirements or preferences that need specific attention or solutions.
Cost Leadership
A business strategy focused on achieving the lowest operational costs within an industry to offer lower prices than competitors.
- Understand the characteristics and strategic intentions behind international strategies, taking into account market entry techniques and worldwide integration processes.
- Acknowledge the criticality of adjusting tactics to cater to local market preferences in the domain of worldwide business.
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Learning Objectives
- Understand the characteristics and strategic intentions behind international strategies, taking into account market entry techniques and worldwide integration processes.
- Acknowledge the criticality of adjusting tactics to cater to local market preferences in the domain of worldwide business.
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