Four Rollers Corp., an automobile company, benefits by spending less than its competitors on labour, operations, promotions, and features offered. This enables the firm to charge relatively lower prices on its goods from its customers. Which of the following is a competitive advantage of the firm?

A) high quality
B) low costs
C) flexibility
D) delivery
E) adaptability

Competitive Advantage

The distinctive characteristics or situations that enable a company to surpass its rivals in performance.

Low Costs

A strategy or situation characterized by minimal expenses or financial outlay, aimed at achieving competitive advantage or operational efficiency.

Operations

The day-to-day activities involved in the running of a business to produce goods or provide services efficiently.