Asked by
christopher pendley
on Dec 12, 2024Verified
Figure 8-2 above shows that primary data may be divided into three related parts. If D represents data obtained by asking people about their attitudes, awareness, intentions, and behaviors using individual interviews, focus groups, or online surveys, which type of data is D?
A) questionnaire data
B) mined data
C) internal secondary data
D) external secondary data
E) observational data
Primary Data
Data collected firsthand for a specific research purpose, directly from the source.
Individual Interviews
One-on-one conversations between a researcher and a participant, aimed at gathering in-depth information on a topic.
Focus Groups
A research method where a small, diverse group of people discuss their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.
- Identify different methods of data collection for primary data.
Verified Answer
IS
Learning Objectives
- Identify different methods of data collection for primary data.