Asked by
Nasir popal
on Dec 15, 2024
Verified
Figure 11-6 above shows the sequential process of building brand equity. The third step is to elicit the proper consumer responses to a brand's identity and meaning. This step consists of two dimensions, D and E, which represent
A) brand identity and brand emotion.
B) brand performance and brand imagery.
C) consumer judgments and consumer feelings.
D) brand awareness and consumer-brand connection.
E) consumer feelings and brand imagery.
Brand Identity
The collection of all elements that a company creates to portray the right image to its consumer.
Brand Emotion
The specific feelings and emotional responses that a brand aims to evoke in its target audience through its marketing efforts, branding, and products.
Consumer Judgments
Assessments or opinions formed by customers regarding the value, quality, or suitability of a product or service.
- Comprehend the idea and value of brand equity as well as the steps involved in its construction.
Verified Answer
MC
Learning Objectives
- Comprehend the idea and value of brand equity as well as the steps involved in its construction.