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F. Hoffman-LaRoche Ltd. and BASF AG, two international pharmaceutical companies, were ordered to pay $725 million in fines for plotting to raise and fix prices of commonly used vitamins in the United States. This is an example of how ________ forces affect the marketing environment.
A) economic
B) ecological
C) technological
D) social
E) regulatory
Regulatory Forces
External rules and regulations imposed by governing bodies that affect how businesses operate and interact with customers.
F. Hoffman-LaRoche Ltd.
A global pharmaceutical and diagnostics company that focuses on advancing science to improve people's lives.
BASF AG
A leading global chemical company headquartered in Ludwigshafen, Germany, known for its vast range of products across multiple industries.
- Detect the economic and regulatory influences on the marketing context, encompassing antitrust regulations and consumer safety provisions.
- Comprehend how laws on price-fixing influence competitive practices.
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Learning Objectives
- Detect the economic and regulatory influences on the marketing context, encompassing antitrust regulations and consumer safety provisions.
- Comprehend how laws on price-fixing influence competitive practices.
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