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Trisha Marie
on Oct 14, 2024

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During the height of the pet rock craze in the 1970s, the price elasticity of demand was estimated to be 1.20.Since pet rocks have a marginal cost of zero, a profit-maximizing seller of pet rocks would

A) leave prices unchanged.
B) need more-detailed market information before making any pricing changes.
C) decrease prices.
D) increase prices.
E) diversify into selling Karen Carpenter LPs.

Price Elasticity Of Demand

A measure of how sensitive the quantity demanded of a good is to a change in its price.

Marginal Cost

The increase in total production cost that comes from making or producing one extra item.

  • Become familiar with the approach to profit maximization in differing business environments.
  • Understand the importance of the elasticity of demand with respect to price in developing pricing policies.
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Lauren DennyOct 18, 2024
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