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Mumta Menghani
on Dec 13, 2024

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Disney employed ________ marketing strategy for its Disneyland Paris, particularly when it came to the eateries in the park. These restaurants featured recipes that were revised for local tastes, alcoholic beverages (not permitted in previous parks) , and increased outdoor seating.

A) a global
B) a transnational
C) a multidomestic
D) a divisional
E) an international

Multidomestic Marketing Strategy

A strategy used by multinational firms that have as many different product variations, brand names, and advertising programs as countries in which they do business.

Alcoholic Beverages

Drinks containing ethanol, produced by fermentation of sugars by yeasts, categorized into beer, wine, and spirits.

Outdoor Seating

An arrangement of seating outside of a building, usually in a patio, garden, or street setting, often used by restaurants and cafes.

  • Recognize the significance of catering to local tastes and preferences in global markets.
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Gianna ColarussoDec 15, 2024
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