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K'yara Rayford
on Nov 20, 2024

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Digital billboards embedded with ________ software can identify passersby and then display ads targeted to them, based on their age, gender, and attention level.

A) social media
B) neuromarketing
C) facial recognition
D) Internet tracking
E) data mining

Facial Recognition

A technology that identifies or verifies individuals' identities based on their facial features captured in an image or video.

Digital Billboards

Digital billboards are high-impact electronic displays used for advertising in public spaces, offering dynamic content that can be updated remotely.

  • Acquire knowledge on how technology and software are utilized in current marketing research practices.
  • Grasp how neuromarketing applies and affects the analysis of consumer behavior.
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Dsyir HollowayNov 21, 2024
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