Consumer confidence refers to how sure consumers feel about their being able to make the right product and brand choices.

Question

Tasya Affendi · Accepted Answer

Final Answer : False, Explanation :  Consumer confidence actually refers to the degree of optimism that consumers feel about the overall state of the economy and their personal financial situation. How confident people feel about their income's stability and their likelihood to maintain or improve their current standard of living directly impacts their spending and saving behaviors.

Consumer confidence refers to how sure consumers feel about their being able to make the right product and brand choices.

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