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Rostum Flores
on Nov 26, 2024

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Cognitive dissonance theory was developed by ________.

A) Festinger
B) Kelley
C) Hall
D) Milgram

Cognitive Dissonance Theory

A theory suggesting that we have an inner drive to hold all our attitudes and beliefs in harmony and avoid disharmony (or dissonance).

Festinger

Refers to Leon Festinger, a social psychologist best known for his theory of cognitive dissonance, which describes the feelings of discomfort resulting from holding two conflicting beliefs.

  • Understand the concept of cognitive dissonance and its role in attitude change.
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JH
James HarrisNov 27, 2024
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