Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. According to the company's leading salesperson, Peter Austin, "We have lots of repeat corporate customers as a result of the importance we place on getting the hampers out on time and filled with the right products." Austin should use visual aids, dramatics, and demonstrations in his sales presentation to prospective customers to do all of the following EXCEPT to:

A) clarify the services his firm provides.
B) create two-way communication.
C) capture the prospect's attention.
D) increase his persuasive powers.
E) create cognitive dissonance.

Question

Shweta Kumari · Accepted Answer

Final Answer : E, Explanation :  Using visual aids, dramatics, and demonstrations in sales presentations is effective for clarifying services, engaging the audience, capturing attention, and increasing persuasiveness, but it is not intended to create cognitive dissonance. Cognitive dissonance refers to the discomfort experienced when holding conflicting cognitions (e.g., ideas, beliefs, values, emotional reactions) and is not a goal of effective sales presentations.

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