Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and

A) protecting the environment.
B) enhancing corporate sales and profits.
C) following industry-specific codes of ethics.
D) fulfilling societal objectives.
E) demonstrating ethical behavior.

Social Responsibility

The duty of businesses and individuals to act in the best interests of their environment and society as a whole.

Cause Marketing Programs

Collaborative efforts between a for-profit business and a non-profit organization to mutually promote and benefit from social or environmental causes.

Public Concerns

Issues or matters of interest or worry to the general populace, often related to social, environmental, or ethical implications.