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Courtney Simmons
on Nov 20, 2024

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Brand equity is calculated by subtracting sales of generic brands from the sales of branded items in a category.

Brand Equity

The value and strength of a brand that is derived from consumers' perceptions, recognition, and loyalty towards the brand.

Calculated

Pertains to something determined through the use of mathematical methods or a process of careful thought and consideration.

Generic Brands

Products that are sold under a retailer’s brand name rather than a manufacturer’s brand name, usually at a lower price and with simpler packaging.

  • Acquire knowledge about the components of a brand and their relevance to marketing strategies.
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Chris HaymanNov 24, 2024
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