Both the profit margin ratio and the asset turnover ratio affect a company's return on assets.

Profit Margin Ratio

A financial ratio that measures the percentage of revenue that exceeds the cost of goods sold, indicating how much profit a company makes for each dollar of sales.

Asset Turnover Ratio

The Asset Turnover Ratio is a financial metric that measures the efficiency of a company in generating sales revenue from its assets.

Return on Assets

This measures how effectively a company uses its assets to generate profit, calculated by dividing net income by total assets.