Because it is easier to think of words that start with "k" than words that have "k" as the third letter, most people assume that our language has more words starting with "k" than words with "k" in the third position. That kind of reasoning is an example of

A) cognitive maps.
B) the Stroop effect.
C) the availability heuristic.
D) categorization by levels.

Question

Bradley Rocha · Accepted Answer

Final Answer : C, Explanation :  The reasoning given is an example of the availability heuristic, which involves making judgments based on the ease with which examples come to mind. In this case, the ease of coming up with words that start with k leads people to overestimate the frequency of such words in the language.

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