Asked by
Paige Cullen
on Dec 15, 2024Verified
Battery maker Duracell introduced a new product called the Duracell Powermat, which is a wireless charging pad for mobile devices. Because of the perceived fit with its other products, this new product was received well by consumers despite being in a different product category. This innovation strategy is known as a
A) brand extension.
B) radical invention.
C) product line extension.
D) disruptive innovation.
E) product accumulation.
Brand Extension
The practice of using an established brand name on a new product category, leveraging the brand's existing reputation and customer base.
Product Category
A broad classification that groups products based on common characteristics or needs.
- Fathom the principle of brand and product line enhancements and their outcomes.
Verified Answer
NN
Learning Objectives
- Fathom the principle of brand and product line enhancements and their outcomes.
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