At the ________ of the consumer purchase decision process, a consumer compares the product with his or her expectations and is either satisfied or dissatisfied.

A) problem recognition stage
B) information search stage
C) alternative evaluation stage
D) purchase decision stage
E) postpurchase stage

Postpurchase Stage

A phase in the consumer decision process that involves the evaluation of a purchased product and the experience of using it.

Purchase Decision Process

The stages a consumer goes through before, during, and after buying a product, including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Consumer Expectations

The beliefs or standards that customers hold regarding the performance or qualities of products or services they purchase.