At the beginning of the 20th century, companies like Ford Motor Company were more concerned with satisfying customer wants than product innovation.

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Shriya Suman · Accepted Answer

Final Answer : False, Explanation :  At the beginning of the 20th century, companies like Ford Motor Company were primarily focused on product innovation and efficiency, exemplified by the introduction of the moving assembly line, rather than directly satisfying customer wants. This approach allowed for mass production and lower costs, but offered limited options, famously epitomized by Henry Ford's quote, Any customer can have a car painted any color that he wants so long as it is black.

At the beginning of the 20th century, companies like Ford Motor Company were more concerned with satisfying customer wants than product innovation.

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