Asked by
abbey leigh
on Dec 13, 2024
Verified
As the director of marketing for a local hospital that specializes in caring for limited mobility patients and related health issues, you must conduct an environmental scan to help create a five-year marketing plan for the hospital. Which of the following environmental trends should you consider to be the most important?
A) The number of people in the geographic area who are 65 years or older will increase by 23 percent during the next five years.
B) Millennials are becoming increasingly important in the workplace.
C) The local community has seen a rise in dual-income households.
D) By the year 2025, robotics will play a major role in surgical procedures.
E) Twenty percent of the local population is of Hispanic origin, but that number is expected to grow during the next decade.
Limited Mobility Patients
Refers to individuals who experience difficulty in moving or walking freely due to physical disabilities, illnesses, or age-related conditions, often requiring assistive devices or support.
Environmental Trends
Patterns and changes in the natural and built environment that impact business practices and consumer behaviors, such as climate change and sustainability concerns.
- Learn about the significance of demographic details in the development of marketing strategies.
- Understand the implications of cultural and population shifts on global marketing strategies.
Verified Answer
AH
Learning Objectives
- Learn about the significance of demographic details in the development of marketing strategies.
- Understand the implications of cultural and population shifts on global marketing strategies.