_____ and sales presentations motivate the audience to act or to believe.

A) Goodwill
B) Persuasive
C) Normative
D) Informative

Persuasive

Having the power to convince or influence others towards a certain viewpoint or action through logical reasoning, emotional appeal, or other techniques.

Goodwill

The positive reputation and intangible asset of a business, derived from customer perception, relationships, and loyalty.

Normative

pertaining to norms, standards, or what is considered typical, ideal, or should be the case, often within a moral or ethical context.