Analyzing product reviews to obtain insight into the mix of features people want,and the product's strengths and weaknesses is a way marketers use which of the following?

A) Content analysis.
B) Experimental research.
C) Netnography research.
D) Focus group research.
E) Sentiment analysis.

Content Analysis

A research technique used to systematically analyze the content of communication, such as texts or media, to understand its themes or patterns.

Sentiment Analysis

The process of using computational tools to identify, extract, quantify, and study affective states and subjective information from text.

Product Reviews

Product reviews are assessments or evaluations published by consumers or experts about a product's performance, features, and quality, providing valuable information to potential buyers.