Asked by
Priya Tarneja
on Dec 14, 2024Verified
An ad for Citrucel fiber supplement claimed that in a blind taste test, consumers preferred the taste of Citrucel to Metamucil 2 to 1. This ad is an example of ________ advertising.
A) reinforcement
B) comparative
C) persuasive
D) informative
E) reminder
Comparative Advertising
A marketing strategy where a brand compares its products or services directly with those of competitors in order to highlight its advantages.
Citrucel
A brand of fiber supplement that is used to treat constipation and maintain digestive health.
Metamucil
A brand of fiber supplement that is commonly used to treat constipation and improve digestive health.
- Understand the use and objectives of comparative advertising.
Verified Answer
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Learning Objectives
- Understand the use and objectives of comparative advertising.