Asked by

Priya Tarneja
on Dec 14, 2024

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An ad for Citrucel fiber supplement claimed that in a blind taste test, consumers preferred the taste of Citrucel to Metamucil 2 to 1. This ad is an example of ________ advertising.

A) reinforcement
B) comparative
C) persuasive
D) informative
E) reminder

Comparative Advertising

A marketing strategy where a brand compares its products or services directly with those of competitors in order to highlight its advantages.

Citrucel

A brand of fiber supplement that is used to treat constipation and maintain digestive health.

Metamucil

A brand of fiber supplement that is commonly used to treat constipation and improve digestive health.

  • Understand the use and objectives of comparative advertising.
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PERLA MELINADec 14, 2024
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