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Rhiannon Fahey
on Nov 20, 2024

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Althea has designed innovative accessories for hard-core gaming enthusiasts. She knows where and how she will make them, and she needs to turn her attention to getting the products to the customers. As she chooses retail partners, which of the following is least important in this process?

A) looking at the channel structure
B) determining where target customers will expect to find this product
C) considering characteristics of channel members
D) encouraging new gaming enthusiasts
E) considering distribution intensity

Retail Partners

Companies or individuals that sell products directly to consumers on behalf of another business or brand.

Distribution Intensity

The level of availability of a product in various retail outlets, ranging from intensive (widely available) to selective or exclusive distribution.

  • Pinpoint the considerations influencing manufacturers in their choice of retail alliances.
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sarina thongsyNov 23, 2024
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