Asked by
Alejandro Moreno
on Dec 15, 2024Verified
All of these are market modification strategies except which?
A) creating a new use situation
B) finding new customers
C) changing a product's appearance
D) targeting new market segments
E) increasing a product's use among existing customers
Market Modification Strategies
Approaches companies use to increase their market share or profitability by altering market conditions, products, or how products are perceived.
Product's Appearance
The visual aspects of a product including its design, packaging, color, and overall aesthetic appeal that can influence consumer perceptions and decisions.
- Understand different strategies for market modification.
Verified Answer
TJ
Learning Objectives
- Understand different strategies for market modification.
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