Asked by
Emily Jansen
on Dec 14, 2024Verified
Alcatel offers a simple cell phone with calling and an FM radio for use in most international markets. This an example of Alcatel's
A) evaluation strategy.
B) price strategy.
C) place strategy.
D) promotion strategy.
E) product strategy.
Product Strategy
A plan for marketing a product, which involves decisions on items such as pricing, design, packaging, and promotion.
Alcatel
A multinational company that produces telecommunications equipment and services, now part of Nokia.
- Recognize various strategies within the marketing mix (product, price, place, promotion).
Verified Answer
DK
Learning Objectives
- Recognize various strategies within the marketing mix (product, price, place, promotion).
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