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Adilene Hernandez
on Dec 06, 2024

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After Asiana Airlines' Flight 214 crashed in San Francisco,why were the Asiana crisis communication efforts viewed as insufficient by most Americans?

A) Instead of coming being on site,senior management remained in Korea.
B) Senior management did not issue a public and formal apology.
C) The CEO used social media to address concerns of passengers.
D) Victims were not compensated for their injuries.

Crisis Communication

This involves managing and delivering information effectively during a crisis to mitigate damage and uphold an organization's reputation.

Senior Management

The highest level of management in an organization comprised of individuals who are responsible for strategic decision-making and its implementation.

  • Learn the impact of crisis communication on a company's reputation.
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CM
Crystal MeierDec 10, 2024
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