Asked by

Kimberly Ledbetter
on Dec 14, 2024

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Advertising studies indicate that with repeated exposure to advertisements consumers respond more favorably to

A) marketing channels.
B) brand extensions.
C) services from small provides.
D) complex ideas.
E) fad products.

Complex Ideas

Thoughts or concepts that are composed of multiple elements, requiring significant thought or abstraction to understand.

Brand Extensions

The practice of extending an existing brand name to new product categories or markets to leverage existing brand equity.

  • Understand the role of repetitive exposure in advertising effectiveness.
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JN
jubuli nayakDec 14, 2024
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