Asked by
Bailie Rosling
on Dec 09, 2024Verified
Account analysis:
A) identifies accounts and their varying levels of sales potential.
B) begins with an estimate of a prospect's past sales.
C) involves four general approaches.
D) requires management oversight.
E) is another form of value analysis.
Account Analysis
The process of reviewing and assessing the potential or performance of a customer account.
Sales Potential
The maximum sales revenue or units a product or service could achieve in a specific market under ideal conditions.
Prospect's Past Sales
Historical sales data of a potential client or customer, analyzed to understand buying patterns, preferences, and potential for future transactions.
- Acquire knowledge on the theory of account analysis and its implementation in sales forecasting.
Verified Answer
EN
Learning Objectives
- Acquire knowledge on the theory of account analysis and its implementation in sales forecasting.