Asked by
Micah Mclaurin
on Dec 18, 2024Verified
According to your text, ________ are one of the greatest influences on consumer behavior.
A) advertising messages
B) family members
C) knowledgeable salespeople
D) reference groups
E) opinion leaders
Consumer Behavior
The study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
Reference Groups
Groups that individuals refer to when making purchasing decisions or when evaluating their personal qualities.
- Become aware of the significance of psychological aspects in influencing consumer choices.
Verified Answer
AP
Learning Objectives
- Become aware of the significance of psychological aspects in influencing consumer choices.