According to the text, the product symbol that is given credit for being the first "brand personality" (introduced in 1886) was:

A) the Coca-Cola symbol.
B) the John Deere tractor symbol.
C) the Quaker Oats man.
D) the Kellogg's rooster.

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lloyd frick · Accepted Answer

Final Answer : C, Explanation :  The Quaker Oats man, introduced in 1886, is credited as the first brand personality, marking a significant shift in marketing and branding strategies by personifying a product to create a unique identity and foster customer loyalty.

According to the text, the product symbol that is given credit for being the first "brand personality" (introduced in 1886) was:

A) the Coca-Cola symbol.
B) the John Deere tractor symbol.
C) the Quaker Oats man.
D) the Kellogg's rooster.

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Learning Objectives

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According to the text, the product symbol that is given credit for being the first "brand personality" (introduced in 1886) was:A) the Coca-Cola symbol.B) the John Deere tractor symbol.C) the Quaker Oats man.D) the Kellogg's rooster.

Definitions

Learning Objectives

Learning Objectives

Related questions

According to the text, the product symbol that is given credit for being the first "brand personality" (introduced in 1886) was:

A) the Coca-Cola symbol.
B) the John Deere tractor symbol.
C) the Quaker Oats man.
D) the Kellogg's rooster.