Asked by
Franklin Bosire
on Oct 17, 2024
Verified
According to the Change Competency,"Harley-Davidson," the CEO sought to recapture the Harley mystique by creating a completely new product..
Harley Mystique
The unique brand appeal and cultural influence of Harley-Davidson motorcycles, embodying freedom, rebellion, and American identity.
Product Development
The process of bringing a new product or service to market, involving idea generation, design, development and marketing.
- Identify the methods and trials faced when shifting the cultural paradigm in an organization.
Verified Answer
LS
Learning Objectives
- Identify the methods and trials faced when shifting the cultural paradigm in an organization.
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