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mohammed ahmed
on Dec 13, 2024

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According to Figure 7-4 above, point D would most likely represent which option for entering the global marketplace?

A) exporting
B) joint venture
C) direct investment
D) franchising
E) licensing

Global Marketplace

Refers to the international, interconnected market where businesses from various countries can exchange goods and services.

Direct Investment

A financial commitment made by an entity located in one country to gain controlling interest in a company situated in a different country.

Exporting

The commercial activity of selling products or services made in one nation to purchasers in a different country.

  • Identify and differentiate among various global market entry strategies.
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Natalayah SampsonDec 16, 2024
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