Asked by
charlotte pajinag
on Nov 24, 2024Verified
A survey is a method of data collection in which the respondents self-report answers to a set of questions posed by the researcher.
Survey Research
A research method involving the collection of information from a sample of individuals through their responses to questions, used widely in social science, marketing, and public opinion research.
Self-Report
A method of data collection whereby participants provide information about themselves, often used in surveys and questionnaires.
- Comprehend the concept and application of data collection in consumer research.
Verified Answer
MM
Learning Objectives
- Comprehend the concept and application of data collection in consumer research.
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