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Yamilet Jaquez
on Dec 14, 2024

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A small agrichemical laboratory with a very small marketing budget develops a seed that produces grass that grows two inches high and no higher. Which promotional element should it use to communicate its discovery?

A) advertising
B) personal selling
C) sales promotion
D) publicity
E) missionary sales

Agrichemical Laboratory

A facility specialized in the study, testing, and development of chemicals used in agriculture, such as fertilizers and pesticides.

Marketing Budget

An allocation of financial resources set aside specifically for marketing activities aimed at achieving business objectives.

Promotional Element

Components of a promotional mix used by companies to communicate with their target markets, including advertising, public relations, and personal selling.

  • Understand the strategic use of promotional elements based on product and market characteristics.
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dennis palicteDec 15, 2024
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