Asked by
Jasmeet Bharj
on Nov 08, 2024Verified
A seller who seeks to determine if a customer is satisfied and has future needs is most likely engaged in:
A) customer satisfaction.
B) transaction selling.
C) transfer pricing.
D) relationship selling.
E) technology selling.
Customer Satisfaction
Customer satisfaction is a measure of how well a product or service meets or exceeds the expectations of the customer.
Relationship Selling
A sales approach focusing on building long-term relationships with customers rather than on one-time transactions.
- Discriminate between differing selling methodologies, like transaction selling compared to relationship selling.
- Recognize the role played by customer service and its constituents in sustaining pleasing customer engagements.
Verified Answer
LO
Learning Objectives
- Discriminate between differing selling methodologies, like transaction selling compared to relationship selling.
- Recognize the role played by customer service and its constituents in sustaining pleasing customer engagements.
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