A product that requires the learning of entirely new consumption patterns among consumers is referred to as

A) a continuous innovation.
B) a discontinuous innovation.
C) a dynamically continuous innovation.
D) an evolutionary innovation.
E) a progressive innovation.

Discontinuous Innovation

A type of innovation that creates a significant change and often creates a completely new market or drastically alters an existing one.

Continuous Innovation

The ongoing introduction of improvements and enhancements to products, services, or processes that add value to the organization and its stakeholders.

New Consumption Patterns

Emerging trends in the way consumers purchase and use goods and services, often driven by changes in technology, culture, or economic factors.