A procedure or consequence that increases the frequency of the behavior immediately preceding it is called:

A) Modeling
B) Negative reinforcement
C) Punishment
D) Positive reinforcement

Positive Reinforcement

The addition of a rewarding stimulus following a desired behavior, encouraging its future occurrence.

Negative Reinforcement

A process in behavioral psychology where the removal of an undesirable outcome or stimulus increases the likelihood of a behavior being repeated.

Punishment

The imposition of a penalty as retribution for an offense, with the aim of correcting behavior or serving as a deterrent.